On December 11, QIDIAN GUOFENG(01280.HK) issued a supplementary announcement to disclose further core details regarding its earlier acquisition of an AI technology company. The crux of this information update lies in the fact that QIDIAN GUOFENG is deeply integrating AI capabilities into its corporate underlying structure through capital consolidation, accelerating its transformation from a traditional business operator to an AI-driven new consumer ecosystem enterprise.

AI Technology Integrated into Business Framework to Drive Operational Model Upgrading

The target company is a technology enterprise focusing on AI empowerment for interest-based e-commerce. It boasts self-developed algorithms, a multi-dimensional intelligent system, data processing capabilities, and intelligent solutions for live-streaming e-commerce, having already built a mature commercialization model. In the first half of 2025, it achieved a revenue of RMB 19 million and a net profit of RMB 6.05 million. The company has a team of 84 employees, among whom 16 are core technical personnel. It operates 54 influencer accounts and maintains stable cooperative relationships with top livestream hosts.

These capabilities enable it not only to provide AI-empowered services for efficiency-enhancing for external e-commerce clients but also to directly penetrate QIDIAN GUOFENG’s business lines, realizing dual-wheel growth driven by internal synergy and external commercialization.

For QIDIAN GUOFENG, the value of this acquisition does not lie in obtaining a single technology, but in optimizing the company’s basic capability structure. The target company has a sophisticated service system in data analysis and live-streaming e-commerce. It can not only provide operational management and directly participate in merchandise sales, but also complete user behavior analysis, automatic generation of short video and live-streaming scripts through self-developed AI algorithms, and achieve precise matching of products, content and audiences within the interest-based e-commerce ecosystem. Meanwhile, it can leverage its data processing capabilities and AI tools to enhance the overall efficiency of e-commerce and live-streaming businesses.

As these AI capabilities are gradually embedded into QIDIAN GUOFENG’s business processes, its Jiangjiu (sauce-flavored liquor) business will become more data-driven and precise in user insight, interest matching, content generation and other links, with the potential to extend to other business lines of the group.

High Growth Expectations and Robust Safeguards Under the Valuation System

The announcement indicated that the valuation for this transaction was determined using the market approach with the price-earnings ratio (P/E ratio) as the multiplier, and the final adjusted P/E ratio stood at 34.35 times, which reasonably reflects the high-growth nature of the target company’s industry. For the ten months ended October 31, 2025, the target company recorded a revenue of RMB 46 million and a net profit of RMB 17.57 million, with contracted or under-negotiation deals totaling over RMB 75 million.

The target company demonstrates strong growth potential, with its technological value and commercialization capabilities both entering a stage of tangible realization. Meanwhile, the acquisition agreement incorporates a stringent performance commitment mechanism, including a maximum 70% consideration share return arrangement. This binds the interests of the seller and provides a safety cushion for investors, highlighting the robustness of the transaction.

Overall, this supplementary announcement has reaffirmed the market’s previous judgment—QIDIAN GUOFENGis in the process of reconstructing its future growth curve. AI is evolving from a mere technical tool to a core driver propelling the company’s business growth, ecosystem construction and capital value leap. QIDIAN GUOFENG’s strategy of acquiring this AI company is to directly incorporate AI technical capabilities into the group’s system through this acquisition, making AI a shared foundation that can serve both internal businesses and external clients. This model is expected to gradually form a technical capability matrix covering consumer business scenarios.

As the strategic framework is progressively implemented, the signals of QIDIAN GUOFENG’s strategic upgrade have been further strengthened, its competitive position in the new consumer sector has been elevated accordingly, and the path toward transformation into an AI-powered new consumer ecosystem enterprise has become clear.