On August 16, 2025, the “China Baijiu Era Transformation Summit Forum”, jointly hosted by China Qidian Guofeng Holdings Limited (1280.HK) and Huakai Group, along with the inauguration ceremony of the strategic cooperation between Huakai Group and China Qidian Guofeng Holdings Limited, was grandly held in Inner Mongolia.This event focuses on the transformation, upgrading and innovative development paths of China's baijiu industry in the new era. It has gathered industry association leaders, industry experts and enterprise leaders, including Qin Shuyao (President of China National Association for Liquor and Spirits Circulation), Xing Chunlei (Vice President and Secretary-General of China National Association for Liquor and Spirits Circulation) and Lyu Xianxun (Executive member of the council of China Alcoholic Drinks Association), to jointly discuss the future of the industry.At the event, China Qidian Guofeng Holdings Limited and Huakai Group officially signed a strategic cooperation agreement, and jointly launched the "Huakai Shared Liquor Warehouse - Shengyouhui" store upgrading plan. Both parties are committed to exploring new models and new values in the baijiu industry, injecting strong impetus into the high-quality development of the baijiu industry.

Industry Authorities Jointly Discuss Transformation and Chart the New Future of Baijiu

At the "China Baijiu Era Transformation Summit Forum", Qin Shuyao, President of China National Association for Liquor and Spirits Circulation, conducted an in-depth analysis of the opportunities and challenges currently facing the baijiu circulation sector. He pointed out that the strategic cooperation between China Qidian Guofeng Holdings Limited and Huakai Group is a vivid practice of the "industry transformation" concept. Specifically, this cooperation achieves in-depth integration of "capital + channels + technology" through resource integration, providing a replicable OMO new retail model; it transforms baijiu into a medium for business social interaction by unleashing the dual values of "quality value + community value", offering effective reference for the high-quality and affordable pricing model; and it shifts manufacturers and distributors from "interest distributors" to "value co-creators", establishing a consumption-centered co-construction model for manufacturers and distributors.

From a macro-industrial perspective, Lyu Xianxun, Executive member of the council of China Alcoholic Drinks Association, expounded on the transformation direction of the baijiu industry amid consumption upgrading and the digital wave, providing profound industry context for the "transformation" theme. He stated that the cooperation between China Qidian Guofeng Holdings Limited and Huakai Group has restructured the relationship between manufacturers and distributors, resolving the dilemma of imbalance between marketing and production. The "store co-founder" mechanism, a key model of their cooperation, serves as a vivid case of translating the "manufacturer-distributor integrated platform" from theory to practice.

Xing Chunlei, Vice President and Secretary-General of China National Association for Liquor and Spirits Circulation, highly appraised this cooperation, regarding it as a benchmark event that promotes industry resource integration and model upgrading.

The speeches delivered by authoritative experts in the liquor industry set a farsighted tone for the entire forum and pointed out the key to breaking the bottleneck and pursuing transformation in the baijiu industry.

Leading Enterprises Join Hands to Usher in a New Chapter of Win-Win Cooperation

The core highlight of the forum—the launch of the strategic cooperation between Qidian Guofeng and Huakai Group—brought the event to a climax.Witnessed by all the attending guests, the core management teams of China Qidian Guofeng Holdings Limited and Huakai Group signed the strategic cooperation agreement, and jointly activated the "Cooperation Signing Sphere" which symbolizes the official launch of their cooperation.

China Qidian Guofeng Holdings Limited and Huakai Group have reached a deep strategic cooperation this time, and jointly launched the "Huakai Shared Liquor Warehouse - Shengyouhui" store upgrading plan. This plan innovatively adopts the "store co-founder" mechanism: by integrating channel resources, it takes product consumption and sales as the foundation, uses store profit share rights as the link, and is supplemented by consumption and sales incentives, thereby realizing brand expansion and win-win results for all parties.

Huakai Group has rooted in the Inner Mongolia market for over a decade, establishing 82 offline stores and a local lifestyle OM operation system. This system collaborates in depth with the AI-driven OMO platform of China Qidian Guofeng Holdings Limited, creating a seamless consumption loop featuring "online ordering, offline experience, and intelligent delivery" and achieving efficient connection of the "people-goods-scenario" model.

In his speech, Yuan Zhiwei, Chairman of Huakai Group, emphasized that the two parties will integrate their advantageous resources to jointly explore new models and new values in the baijiu industry. "It is not that we have chosen baijiu; rather, the era of baijiu calls for more efficient connectors—and Huakai is willing to be this bridge. Today’s collaboration between Huakai and China Qidian Guofeng Holdings Limited is an industry-wide joint effort that starts with the end in mind. We congratulate the strategic upgrading of Huakai Shengyouhui stores, which will make Shengjiu a national symbol of sauce-aroma baijiu.

Yuan Li, Chairman of China Qidian Guofeng Holdings Limited, provided an in-depth explanation of the in-depth value and forward-looking layout of this strategic cooperation. He emphasized that China Qidian Guofeng Holdings Limited will give full play to its platform advantages as a listed company, deeply integrate AI technology and brand empowerment capabilities, and form a strong synergistic effect with Huakai Group’s extensive sales system and local lifestyle service network, jointly building a future-oriented new retail ecosystem for the liquor industry.“We will empower Huakai Group in all aspects of traffic, capital and technology through our brand, and build the strategic cooperation between China Qidian Guofeng Holdings Limited and Huakai into a cooperation model for Inner Mongolia, even a model for China’s baijiu industry.” He specifically emphasized the enterprise’s industry responsibility and social commitment, stating, “Under the guidance of industry institutions such as China National Association for Liquor and Spirits Circulation, China Qidian Guofeng Holdings Limited will work with industry peers to promote the healthy development of China’s baijiu industry, actively respond to the national call to effectively boost the market economy, drive the sustained and healthy development of the economy, and have the courage to assume social responsibility and make due contributions as an enterprise.”

Centering on the "transformation" practice of the baijiu industry, the senior management teams of both parties delivered in-depth sharing sessions. Bai Junbo, President of Huakai Group, elaborated on the innovative business model structure of "Huakai Liquor Warehouse" in detail, demonstrating its potential to reshape the industry value chain. Starting from market trends, Sun Yue, Vice Chairman and President of China Qidian Guofeng Holdings Limited, systematically expounded on the profound cultural heritage and unique brand advantages of the Shengjiu brand, and conducted an in-depth interpretation of the new wealth opportunities in the baijiu industry. Zhang Chunyan, President of Huakai Group, introduced how to inject new intelligent and scenario-based vitality into traditional baijiu sales through in-depth store empowerment and the application of advanced digital human technology.

Embark on a New Journey and Compose a New Chapter of Baijiu Industry Transformation

The cooperation between China Qidian Guofeng Holdings Limited and Huakai Group this time is essentially a powerful synergy of capital, channels and technology. Huakai’s strong localized network and OM operation system provide "capillary-level" penetration capability for Shengjiu’s market sinking. As a Hong Kong-listed company, China Qidian Guofeng Holdings Limited not only brings brand influence and capital endorsement, but also deeply empowers its partners with AI technology, community operation and business intelligence. For instance, it analyzes consumer data through an AI engine to achieve precise marketing and personalized product recommendations.

It is understood that with Inner Mongolia as the starting point for model verification and radiation, the two parties will replicate the "Huakai Shared Liquor Warehouse" model to key cities across the country within the next three years and establish 2,000 intelligent liquor warehouses. The implementation of this grand blueprint not only marks that the strategic cooperation between the two parties has entered a large-scale and substantive new stage, but also will reshape the value chain in the baijiu circulation sector. It will set a new benchmark for the digital and intelligent transformation of China's baijiu industry and the upgrading of consumer experience, opening up a broad future for the new retail ecosystem of baijiu.

This "China Baijiu Era Transformation Summit Forum" and the heavyweight cooperation between China Qidian Guofeng Holdings Limited and Huakai Group are far more than an industry ideological feast; they are an industrial practice that is rooted in the present and defines the future. By deeply integrating resources, innovating models and applying technology, the two parties have established a new paradigm of win-win cooperation for China's baijiu industry, which is in the midst of profound transformation. A new chapter of China's baijiu industry is thus unfolding.